Friday, February 20, 2009

Etsy Artisan Interview - Little Mo and Friends

I just love what Helena has done with her paper items, all of which are environmentally friendly. She makes sets of stationary and gift wraps. I haven't figured out how she put together her notebooks yet - maybe she'll give away her secret, if we're real good! All her drawings use outdoor motifs, and they are so cute - I just want to pick them up and hug them! I know, I'm beginning to sound crazy, but look here and see what I mean:

  • What's the name of your Etsy shop?
My Etsy shop is called Little Mo and Friends.




  • What types of products do you sell?
I sell cute illustrated stationery and gifts in my little shop! All of my paper goods are environmentally friendly and nature inspired!
  • What is your favorite item in your shop today?
I love my picnic slumber in the afternoon notebook! On sunny days, I love going into the woods to draw and this notebook is my perfect companion!
  • How did you find out about Etsy? Where you a buyer before a seller?
I had a few friends who were selling on Etsy, they mentioned it to me and suggested that I should sell my illustrations here. That was about 4 years ago! I only opened my first etsy shop in mid November 2008! I was a really slow starter haha!
  • Are you involved with any of the Etsy teams?
I am with the Etsy Dust Team, a team of talented designers who live and work in Australia.


  • Over the years, what materials and mediums have you worked with? What's your favorite?
Before I started Little Mo and Friends, I used to work as an Art Director in an advertising agency. So over the years I’ve pretty much worked on most mediums in the art and design field. I usually work on digital art using computers and design related software. But my favourite tools, (and they never fail me!) are always my black pen and paper…and my faithful scanner!
  • Everyone knows images are important when selling on the internet. What's your procedure for taking photos of your products? Do you have any tips on taking better photographs?
I love visiting a shop that has great products and lovely presentation! So I try to capture good photographs with my products so that my customers will enjoy browsing through my shop. I take my photos outdoor so as to follow the nature-friendly theme of my products. I find that the golden hour (around 4pm -6pm) is always a good time to take my photos as the light is not so harsh and sometimes it gives a beautiful warm glow in my pictures.

Also, the outdoor makes a great backdrop so all I have to do is just place my product in a spot and snap away! After taking the photos, I do spend some time on Photoshop cropping them and adjusting the levels.
  • Are selling your products a full-time job, or do you have an additional occupation, outside the home?
I actually quit my Art Directing job so that I could start up Little Mo and Friends. I wouldn’t have been able to do this if I was still in my current job. Hence the reason why it took me so many years before I could even find the time or energy to create art for myself and not for clients!

Like all new businesses, it is hard and slow for me. So if money becomes a little tight for me, I may have to look for a part-time job. At the moment, I am using all my free time to design more products for my stationery line.
  • We are all looking for good marketing advice. What's the best tip or trick you can share with us?
So far, word of mouth is helping me with my shop promotion. I have some wonderful support from friends and families who are continually putting the good word around. At the moment I’m dedicating my energy and time into making a few more new products before I too try and promote my shop outside of Etsy!
  • Do you have an online photo storage site, where we can see more about you and your surroundings?
You can find me on flickr! Just search for me! Littlemoandfriends!
  • Are there additional venues where you sell your work?
As I’ve only just started my stationery line two months ago, Etsy is my main venue where I sell my work. My stationery is also being sold in a lovely Melbourne boutique called Bec & Dorothy. I have lots of marketing plans for 2009; I really want to participate in some markets and craft shows for more exposure.
  • Where can people find out more about you - do you have a blog, website, instant messaging account?
I have a website: http://www.littlemoandfriends.com

I plan to add lots of things to the website soon; [I also have] a blog page, some eco friendly tips, a recipe and garden section and some freebie treats! So please bookmark it and come visit us again!
  • My turn! What’s the storybeader’s favorite?


I love the little notebooks, but the stationary sets really intrigued me - there’s so much to look at! I think my favorite set is the paper airplanes, with Little Mo in her tree fort with Patch.

8 comments:

Rose Works Jewelry said...

Great interview!

uniquecommodities said...

Great interview! Love her product!

BeadedTail said...

What a great product! That notebook is so cute!

Ange said...

great interview - glad you found a DUST member to feature! Thanks also for including the DUST logo :D

helena said...

eeeek!!! you made me look like a cool person lol! Thank you so much for interviewing me, I really had fun with it. You're a sweetheart! xxxx hugs!!

lyptis said...

LittleMo ROCKS!!:)

carmel said...

What a great interview! littlemo is so cute :)

Tulip's Talking said...

Awww, that is such adorable work. I understand totally the hugging part!

~Lily

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