Saturday, November 7, 2009

Bootcamp at iCraft - "Propositional Benefit"

In bootcamp day #4, we were asked to look at our "propositional benefit," or as our drill instructor, Christine, from PillowThrowDecor, explained, "why should I buy your necklace [or scarf, soap, etc.] instead of the other guys?" Well, that got me thinking...

Everyone says their product is one-of-a-kind, and unique. But why are my journals and sketchbooks more unique than others? Well, for one thing, they're handstitched. But close to half the books online that are handsewn, use the coptic stitch, like me. So why else are my books unique? My assignment was to look for three things that made them special.

1) My "any week" planner layout is not sold in stores. The object of this journal is to use the calendar only when you need to. It's a planner, date book and/or diary. One side has lined pages, the other, a weekly calendar block, for ANY week you want. I've only made one of these planners, but I intend to make many more.
2) I write a haiku for each book. This idea started with my jewelry design. Since I'm the storybeader, it goes without saying that I tell stories. Short stories. I attached the haiku in the front verso of each book.
3) half of the books I create are covered in beautiful Japanese Washi papers. Yes, I've seen others use these sheets, but they aren't very common. And they're absolutely beautiful!

There you have it. Why you should buy MY hand-sewn books and not somebody else's. Did I tell you I do special orders, too?

10 comments:

memoriesforlifescrapbooks said...

I just love the idea of your new planners! I love that it can be used for any time! And they are an original :)

Rose Works Jewelry said...

Love how you broke down what's special about your work :)

BeadedTail said...

I didn't know you write haikus for each book! Your work is certainly special and I really like your planners!

Kathleen said...

Lovely books! And I really like the way you walked us through the ideas as they were presented to you. Thanks!

maryeb said...

The paper you use on your covers is absolutely gorgeous.
What an interesting idea, marketing bootcamp. Seems like bootcamps are popular for all sorts of things right now.

PurrPrints said...

It's a good question to have to answer...and i like the looks of your planner pages--they seem better suited to people who some weeks need room for every day to be full and others have almost nothing they need to write down

Tulip's Talking said...

You are an inspiration... I can't believe how "full" your days are girl!!!

Lenox Knits said...

What a great idea! And I love the wasibi paper. I bought some once just because it was so darn pretty but I didn't know what I was going to do with it. I just like to look at it. You are so good at finding uses for everything!

Duni said...

I have been contemplating this question about my products for some time too.
The bootcamp sounds fun!
I think your haiku is a unique selling point that makes your journal stand out from others!!!

Ani said...

This is great. I hope you keep sharing what you're learning at BootCamp with us!

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