Friday, January 15, 2010

Internet Artisan Interview - Zoya Gutina

I think Zoya Gutina is one of the few internet artisan that I've interviewed who doesn't use a commercial online venue to sell her art. In addition to her website, Zoya has two blogs, one in English, the other in Russian. That must take a lot of work! I've been following her online for about a year. Many of you know I love beadweaving, and Zoya's designs are spectacular - they are truly one of a kind. Everyone should check out her "jewelry process pictures" on her blog (scroll down, left column) especially if you're a beadweaver.
  • What's the name of your business/shop?
I work at the Torpedo Factory Art Center in Alexandria, VA, under the business name "Zoya Gutina" and I'm running the business named "My Lovely Beads."


  • Do you have a registered domain name and/or a blog?
Website: http://mylovelybeads.com
Blog (in English): http://gem-beaded-jewelry.blogspot.com/
Blog (in Russian): http://russian-beads.blogspot.com/

  • What type of handmade products do you sell?
I design, create and sell gemstone and beaded jewelry.

  • Show us a piece you recently finished
That is the necklace that incorporates Russian pendant, hand painted on a piece of black onyx and featuring a small part of the whole painting Winter, by Alfons Mucha. Working on that item, I combined free-form and Russian leaves, as media I used seed and bugle beads, and a lot of Swarovski crystal pearls.

  • What are you working on right now? Any sketches?
Now I'm working on a necklace featuring winter. I'm using for that necklace a lot of white seed beads of many shades, pearls, Swarowski crystals, and clear quartz chips. Unfortunately, I don't draw any sketches.

  • If you have a website or blog, what do you use for advertising? What do your avatars look like?
I use exchanging links and social networking. I believe my monthly online illustrated newsletter, that I send out to more than 6,000 subscribers from all over the world, also works as an advertisement, though my goal is to showcase not me, but beadwork, bead art, and bead artists.


  • If you have a website or blog, tell us about your favorite widget.
As to my website, my favorite section is Jewelry Guide, that's not a widget, I've designed the site by myself. As to my blog, I like the widget Followers. I'm happy to share my knowledge and glad to see that I've got lots of followers.

  • Which online selling vendors do you use? What do you like best about each one?
I sell my jewelry by my own from my website, that is it!


  • Are you involved in social networking? What's your favorite and why? If you're not involved, you must have a good reason!
I'm a participant of many social networks, but my favorite is Facebook. It has a lot of features and allows easily to contact my friends.

  • All of us can use a helpful business hint once a week. What's yours?
My lovely and helpful hint is: work hard, keep patience, and you'll get success!

  • Do you have a "modus operandi" for computing the price of a handmade object? Tell us your formula?
You will wonder, but I don't have an exact formula! It mostly depends on a season, on design, on fashion trends.

  • We'd love to see your little corner of the world, where you create.


This picture was made when I worked at Studio 5 at the Torpedo Factory Art Center; now I work in another studio, but my existing work place is almost the same.





  • Where do you see your artwork in one year? Any plans in the works?
This year I'm going to enter a few jewelry contests and exhibitions. I'd like to try new materials like lampwork and dichroic glass beads; and continue working with wood beads and cabochons. And of course, I'll be happy if my dream to get a personal studio at the Torpedo Factory Art Center in Alexandria, VA comes true!

  • It's the storybeader's turn to choice one.
I'm just in love with the commissioned necklaces that Zoya has created. Her combination of seed beads and gemstones are absolutely amazing! My favorite? I think it has to be "Mermaid's Garden," made with seed beads, pearls and aquamarine. It won First Prize in "Your Designs Rock~ 2006 Jewelry Design Contest." Zoya has a blog post about the making of this dazzling necklace, here

12 comments:

Beth said...

I can't even begin to imagine myself creating these works of art! Gorgeous!

Patch said...

Thank you for this interview!!!! Great Beaded Jewelry Artist I ever seen!!! Wow!!! So many amazing necklaces in her shop!!!!!!! WOW!!!!

memoriesforlifescrapbooks said...

Her work truly is amazing! Such beauty and detail!!!

Marlaine said...

Great interview! Thanks for sharing!

Zoya Gutina said...

Thanks a lot, dear Deb, for featuring me in your lovely blog!

Splendid Little Stars said...

beautiful work! wonderful interview!

Islandgirl said...

All I can say is WOW!!!! I'm not in that league at all! I've been to the torpedo factory at least three times... where are you in it?

Zoya Gutina said...

Thank you all! I'm so grateful to you!

To Islandgirl: in Jan-Feb I'm on the first floor, studio 27. You can always ask Richard at the reception where I reside because for now I don't have a permanent studio. :)

BeadedTail said...

Wow! Gorgeous, stunning, beautiful, fabulous - all of that and more!

Tulips Talking said...

Awestruck!

Islandgirl said...

Zoya I think we'll be there either the end of april or the beginning of may depending on if we stop going South or North!

Linda Hammelman said...

Your interview is so well planned and in-depth. And her work is simply stunning!

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