Monday, October 17, 2011

Etsy's community activities

Last Monday I wrote about being a good team member, part of my short term goal evaluation for the month.  Now I want to look at ways sellers can stay involved with the Etsy community as a whole.  This is by no means everything available, but it's a place to start.   

There are a WHOLE SLEW of subscription services Etsy offers its membership (Settings/E-mails).  Newsletters as well as shopping advice are sent to you either daily, weekly, bi-monthly or seasonally.  If you live outside of the US, six international newsletters in four languages are available.  I receive all four newsletters offered in the U.S.  They include business and site announcements, news about teams, tips on selling, and crafting projects.  Etsy Success is my favorite.   

If you don't want to receive e-mails from Etsy, one alternative is to follow the Etsy Blog.  You can find the link on EVERY page, at the top left.  

Not only is there an Etsy Success newsletter; there's also an Etsy Success Team.
To join, all that's required is being a seller on Etsy and "ready to learn and participate".
  
Have you ever been in Boot Camp?  Etsy's Holiday Boot Camp is great fun!  Well, at least I had fun last year when I was involved.  To get anything out of it, you have to be an active participant.  Boot Camp gave me lots of things to do, including writing up a marketing plan.  There were also tips, such as organizing for the holidays, pricing and promotions, and how to engage your buyers.  This year's Holiday Boot Camp is already in Week 4.  You have to be on the Etsy Success mailing list to participate.  Sign up for it here.

A new service that's available for team members is the team digests.  This gives you a wrap-up of team conversations in a daily e-mail - very helpful for the team threads you don't visit often.  Just go to your team page, scroll down on the left and click where it says "Subscribe to email digest."  Easy!

Etsy offers many promotional services for sellers.  Look for them in "Your Account".  I haven't used the coupon codes or search ads, but here are three things I can "talk" about:

*Etsy Minis!  I love the little views of your shop!  You can also make Minis of  your favorites.  Use these on your blog.  If you don't have your own blog, them on Team Blogs and on your Facebook page.  Or just print them out as advertising.

UPDATE
*Google Product Search Syndication  If you want to make sure your products appear in Google Shopping (AKA Google Product Search), have  your shop syndicated.   

*Showcase  The Showcases are Etsy's own advertising program.  Personally, I think the improvements they made aren't worth the money.  The only way a buyer will see a showcased item is if they know where the Showcase page is  (http://www.etsy.com/showcase.php - not likely) or if they go to Buy/More Ways to Shop/Categories.  That's a lot of effort for a buyer.    

Treasuries are another way to be seen on Etsy and it doesn't cost a thing.  But you usually need to make your own treasuries first to get any recognition.  Etsy administration says that the "Treasury is not intended for self-promotion, but instead to acknowledge and share the many cool things for sale on Etsy."  Here's an article about treasuries.  

Have you wondered what the Etsy Labs is all about?   It's live streaming video!  I recommend that you check it out, and attend something you're interested in.  You can get there easily by going to Community, then click Online Labs.  I like using the Video Library that's available underneath the main window.  If there's something in particular you're looking for, you can probably find it here.  

The Etsy's Seller Handbook is a how-to guide for ALL things dealing with selling on Etsy.  It's a great read for newbies, and handy for all members.  Don't get too overwhelmed, though.  There's a lot of information.      

Finally, change your settings if you're not happy with the way you're receiving your e-mail or convos.  And remember to fill in your Profile, even if you're not a seller.  If you don't have a profile, people will consider you a "fly-by" and leave you in the dust!  

11 comments:

Kala said...

Thank you for putting all this together in one place, it was so helpful:):)

cindy said...

Good morning Deb!

Splendid Little Stars said...

excellent article, Deb!
Making treasuries is a great way to promote yourself and spread cheer and goodwill. Even though you don't put your own items in the tresuries, many people will look at your shop because of them.

randomcreative said...

Thanks for this awesome overview, Deb! I didn't know that there was an official Google syndication. Thankfully I'm already synched up!

memoriesforlifescrapbooks said...

I love the newsletters and Etsy Finds. Of course I love the treasuries also :)

Mackenzie said...

Your Google Product Search Syndication explanation is misleading. You don't need to be syndicated to show up in regular ol' Google search. It's only for getting you into Google Shopping AKA Google Product Search, which is accessible either as a completely separate page or as someone looking at the search tools in the sidebar and choosing it in particular.

I get way more hits from regular ol' Google than from Google Shopping (as in, I've had 2 from Shopping since I got syndicated, but I certainly get more than that daily from regular Google), so I strongly suspect that non-geeks have no idea the shopping filter even exists.

BeadedTail said...

Great information Deb! I need to spend more time looking into all this sometime. I'm not really good with marketing at all.

Judy Nolan said...

This is a great summary of Etsy's resources. I like the Etsy Success newsletters best, too. And I have switched back to using Etsy mini's on my blog because they don't slow down the page, as other widgets do.

Erika said...

Great review! I do like receiving the etsy success newsletters and I try to do a bit of their 'homework' each week.

I like Judy's suggestion above--that is why I try to limit what I put on my site and refrain from so many widgets and background things.

Erika
It’s a Wrap Link Party at Artful Rising

Lori said...

Great info! Thank you so much!

AsteropeBC said...

This is a great list - thanks for sharing!

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