Monday, December 17, 2012

BBArtisans Challenge & 1000th Post!

photo by Themushroomcottage, her new shop TheMapleTeaHouse
Since it’s the end of the year, I thought it would be a good see what can be done to create a little more interest in my Etsy shop (that's the December Challenge for the BBArtisans team - review our shops).  One thing I haven't done is to keep up with all the new resources available to me as a seller.  I plan to take Etsy's advice and use their Seller Handbook, which I found on the Etsy Blog.  The table of contents is very thorough, and a good place to start.

my favorite closeup - green and white paper beads
Photography
I definitely need to take out all my older journals and reshoot them on a clear day.  I've noticed that some of my photographs are dark, and not very appealing!

Pumpkins in midnight journal
Removing/Adding products
Removing products?  Maybe it would be better to remove seasonal things, like my pumpkin journal.  I do have some new ideas involving my artwork -  I'll be adding them later, once I experiment a bit.  

Keywords and Sections
One thing I definitely need to consider is changing some of my keywords and section headings.  Again, there are two links in the Seller Handbook that look interesting.  They are: Descriptive Keyword list and Brainstorming Key Words



Product lines
I'm wondering (again) if I should open another shop, to go with the new line of products I have planned.  We've talked about this before, on the BBArtisans team thread.  The Storybeader name is getting farther away from what I started out making, back in 2008.  I've changed my banner already to cover a broader spectrum of products.  But I would just hate to loose all my circles and feedback, along with my store opening date!  Do you have two (or more) shops on Etsy?  Are they both active?


Statistics
I forget when the shop statistics page was added to Etsy, but I like it a lot and it's a handy thing to have.  We can thank the Etsy management for that.  I need to go by my page once a week and write down some of my observations.  I've noticed that when I blog about my own Etsy products, I get more traffic to the shop.  Naturally, you say!  Need to do that more often...

Before I go, I'd like to mention my blog.  I'm proud to say that this is my 1000th post!  I created Stroll Through Storyland because I wanted people outside of Etsy to become familiar with my artwork.  Now the blogging has become a bigger part of my life than the shop!  Funny how things work...

10 comments:

Splendid Little Stars said...

Congratulations on your 1000th post!!
I had no idea either when I started my blog that blogging would be so much fun and become so important. I love all the connections I've made!
You bring up some good points and I need to do many of those things, too.

Abby / Linda said...

Congrats on your 1000th post!! what an accomplishment! You have some get thoughts about Etsy shops here, for all of us, not just for yourself. Thanks for sharing!!!

BeadedTail said...

Congrats on your 1000th post! Woo hoo! Your thoughts on your shop are great too and made me realize I need to evaluate my shop too.

Kathleen said...

Congrats on your 1000th blog post! There has always been a lot of talk about having more than one shop, but I decided long ago that one shop is all I want. Looks like some great ideas for you!

Rose said...

This is a perfect challenge for December! I don't know if I'll get a post about this together in December, but I have a bunch of goal planning/idea posts planned for early 2013. So excited about all of the possibilities for the new year.

AntiquityTravelers said...

Congrats on the 1000th post! What a great accomplishment! And really good post ... I do need to change it up on my Etsy site. I've been meaning to, and now I have some time over the holidays - I think I will!! thanks for the link. I'll check out the handbook

Nancy said...

Happy 1000th post! Those are some great tips to remember...I think photography is always something that can be improved. I'm with you though, I shudder at the thought of opening a new shop...

pasqueflower said...

Congratulations on your 1000th post!!

I've struggled with the two shop issue, too, but decided to stay with an eclectic mix with Sections.

Great post. I should take another look at the Etsy Seller Handbook, and watch some of the webinars on the Forum. I also love Shop Stats -- a wealth of insights in those numbers and graphs!

Happy Holidays!

Sarah~Magnolia Surprise said...

Wow - 1000 posts! That's terrific! The Seller's Handbook has such wonderful information -- I refer to it when I have a question or just to peruse it for inspiration. I need to drag out my copy of the keyword list and use it more!
I have 3 shops -- my crochet shop, a vintage shop and a vintage pattern shop. I divided the vintage shops because one seemed overwhelming for both patterns and vintage decor, etc. They are active when I am consistently listing!!
I also need to blog about my products -- that's one reason I started the blogs, and the one thing that I have trouble doing!!

Judy Nolan said...

Wow, Deb--congrats on your 1,000th post! I would hate for you to lose your followers if you closed your current shop and started another one. It is definitely challenging having multiple shops, but that is the route I chose--it is helping me to have a more cohesive shop in each location. Also, business tends to be more seasonal in one shop, and having other shop(s) that are not seasonal helps.

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